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POWER PRICING. How Managing price transforms the bottom line

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dc.contributor.authorRobert J. Dolan And Hermann Simonspa
dc.date.accessioned2023-02-21T19:26:45Z
dc.date.available2023-02-21T19:26:45Z
dc.description369 p. , Figures , Tablesspa
dc.description.abstractIn this book the authors expose as passive the - strategy - of letting the market or a competitor - set the price. - But the key is in what they provide: the tools by which the pedestrian pricer can become a - power pricer - who achieves quantum leaps in financial performance by aggressively implementing sophisticated pricing strategies.spa
dc.description.otherAGNB Septiembre 2017spa
dc.identifier.bitstream10040.pdfspa
dc.identifier.collection1- GENERALspa
dc.identifier.isbn0-684-83443-Xspa
dc.identifier.local10040spa
dc.identifier.mfn5918spa
dc.identifier.signatureCG10040spa
dc.identifier.urihttps://hdl.handle.net/20.500.14000/736
dc.language.localengspa
dc.rights.accessrightsinfo:eu-repo/semantics/openAccessspa
dc.rights.coarhttp://purl.org/coar/access_right/c_abf2spa
dc.rights.licenseAtribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0)spa
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/spa
dc.subjectBreakthrough pricing conceptsspa
dc.subjectImplementation in the organizationspa
dc.titlePOWER PRICING. How Managing price transforms the bottom linespa
dc.typeLibrospa
dc.type.coarhttp://purl.org/coar/resource_type/c_2f33spa
dc.type.coarversionhttp://purl.org/coar/version/c_970fb48d4fbd8a85spa
dc.type.contentTextspa
dc.type.driverinfo:eu-repo/semantics/bookspa
dc.type.localColección Generalspa
dc.type.redcolhttp://purl.org/redcol/resource_type/LIBspa
dc.type.versioninfo:eu-repo/semantics/publishedVersionspa
dspace.entity.typePublication
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