Examinando por Materia "The mind of the innovator"

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    The 4 lenses of Innovation
    Gibson, Rowan
    Contrary to popular belief, innovation is not some mystical art that - s forbidden to mere mortals. This book thoroughly debunks this pervasive myth by delivering what we - ve long been hoping for: the news that innovation is systematic, it - s methodical, and we can all achieve it. The author identifies four key business perspectives that will enable you to discover groundbrealing opportunities for innovation and growth: 1) Challenging Orthodoxies 2) Harnessing Trends 3) Leveraging Resources 4) Understanding Needs.