Resumen en español

Contrary to popular belief, innovation is not some mystical art that - s forbidden to mere mortals. This book thoroughly debunks this pervasive myth by delivering what we - ve long been hoping for: the news that innovation is systematic, it - s methodical, and we can all achieve it. The author identifies four key business perspectives that will enable you to discover groundbrealing opportunities for innovation and growth: 1) Challenging Orthodoxies 2) Harnessing Trends 3) Leveraging Resources 4) Understanding Needs.