Examinando por Materia "Implementation in the organization"

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    POWER PRICING. How Managing price transforms the bottom line
    Robert J. Dolan And Hermann Simon
    In this book the authors expose as passive the - strategy - of letting the market or a competitor - set the price. - But the key is in what they provide: the tools by which the pedestrian pricer can become a - power pricer - who achieves quantum leaps in financial performance by aggressively implementing sophisticated pricing strategies.