Publicación: Fashion Sales Promotion
| dc.contributor.author | Phillips, Pamela M. | spa |
| dc.date.accessioned | 2023-02-21T19:28:01Z | |
| dc.date.available | 2023-02-21T19:28:01Z | |
| dc.description | 225 p. , Figures | spa |
| dc.description.abstract | The communication of sales promotion is achieved througth advertising, visual merchandising, special events, publicity, and personal selling. Each area has a different role in the total communication effort, but all have a common aim. All sales prommotion is selling that promotes a sale of a product, idea, or service. It is this - selling bahind the selling - that this book is all about. | spa |
| dc.description.edition | Second | spa |
| dc.description.other | AGNB Marzo 2018 | spa |
| dc.identifier.bitstream | 10106.pdf | spa |
| dc.identifier.collection | 1- GENERAL | spa |
| dc.identifier.isbn | 0-13-362799-3 | spa |
| dc.identifier.local | 10106 | spa |
| dc.identifier.mfn | 5988 | spa |
| dc.identifier.signature | CG10106 | spa |
| dc.identifier.uri | https://hdl.handle.net/20.500.14000/804 | |
| dc.language.local | eng | spa |
| dc.rights.accessrights | info:eu-repo/semantics/openAccess | spa |
| dc.rights.coar | http://purl.org/coar/access_right/c_abf2 | spa |
| dc.rights.license | Atribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0) | spa |
| dc.rights.uri | https://creativecommons.org/licenses/by-nc-nd/4.0/ | spa |
| dc.subject | The selling game | spa |
| dc.subject | Marketing | spa |
| dc.subject | Retail sales promotion | spa |
| dc.subject | Types of retail advertising | spa |
| dc.subject | More about Co - op advertising | spa |
| dc.subject | What is a good ad? | spa |
| dc.subject | The advertising department | spa |
| dc.subject | The buyer and the Ad. | spa |
| dc.subject | Newspapers: The number - one Ad medium | spa |
| dc.subject | Broadcast advertising: Radio | spa |
| dc.subject | Broadcast advertising: Television | spa |
| dc.subject | Other advertising methods | spa |
| dc.subject | Visual merchandising: Another dimension | spa |
| dc.subject | Special events | spa |
| dc.subject | Publicity: A different drummer | spa |
| dc.subject | The last link | spa |
| dc.title | Fashion Sales Promotion | spa |
| dc.type | Libro | spa |
| dc.type.coar | http://purl.org/coar/resource_type/c_2f33 | spa |
| dc.type.coarversion | http://purl.org/coar/version/c_970fb48d4fbd8a85 | spa |
| dc.type.content | Text | spa |
| dc.type.driver | info:eu-repo/semantics/book | spa |
| dc.type.local | Colección General | spa |
| dc.type.redcol | http://purl.org/redcol/resource_type/LIB | spa |
| dc.type.version | info:eu-repo/semantics/publishedVersion | spa |
| dspace.entity.type | Publication |