Publicación: Designing Brand Identity
| dc.contributor.author | Alina Wheeler | spa |
| dc.date.accessioned | 2023-02-21T19:26:43Z | |
| dc.date.available | 2023-02-21T19:26:43Z | |
| dc.description | 326 p. , Photos | spa |
| dc.description.abstract | This book is the most comprehensive resource in the world about the brand identity process for brand builders. It helps you to be responsible for managing, measuring, critiquing, or designing a brand. | spa |
| dc.description.edition | 4th | spa |
| dc.description.other | AGNB Sep. 2017 | spa |
| dc.identifier.bitstream | 10039.pdf | spa |
| dc.identifier.collection | 1- GENERAL | spa |
| dc.identifier.isbn | 978-1-118-09920-9 | spa |
| dc.identifier.local | 10039 | spa |
| dc.identifier.mfn | 5917 | spa |
| dc.identifier.signature | CG10039 | spa |
| dc.identifier.uri | https://hdl.handle.net/20.500.14000/734 | |
| dc.language.local | eng | spa |
| dc.rights.accessrights | info:eu-repo/semantics/openAccess | spa |
| dc.rights.coar | http://purl.org/coar/access_right/c_abf2 | spa |
| dc.rights.license | Atribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0) | spa |
| dc.rights.uri | https://creativecommons.org/licenses/by-nc-nd/4.0/ | spa |
| dc.subject | Brand basics | spa |
| dc.subject | Brand ideals | spa |
| dc.subject | Brand elements | spa |
| dc.subject | Brand dynamics | spa |
| dc.subject | The process | spa |
| dc.subject | Best practices | spa |
| dc.title | Designing Brand Identity | spa |
| dc.type | Libro | spa |
| dc.type.coar | http://purl.org/coar/resource_type/c_2f33 | spa |
| dc.type.coarversion | http://purl.org/coar/version/c_970fb48d4fbd8a85 | spa |
| dc.type.content | Text | spa |
| dc.type.driver | info:eu-repo/semantics/book | spa |
| dc.type.local | Colección General | spa |
| dc.type.redcol | http://purl.org/redcol/resource_type/LIB | spa |
| dc.type.version | info:eu-repo/semantics/publishedVersion | spa |
| dspace.entity.type | Publication |