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PRICING STRATEGY. Setting price levels, managing price discounts and establishing price structures.

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dc.contributor.authorTim J. Smithspa
dc.date.accessioned2023-02-21T19:26:47Z
dc.date.available2023-02-21T19:26:47Z
dc.description318 p. , Exhibitsspa
dc.description.abstractThis book is a comprehensive text on pricing, examining pricing decisions with an aim to maximize a firm - s profits through creating and capturing costumers. With each price decision opportunity, this book highlights the stakeholder - s importance of the decision, the key tradeoffs to consider in selecting between opposing outcomes, and the influence that should guide the decision.spa
dc.description.otherAGNB Septiembre 2017spa
dc.identifier.bitstream10042.pdfspa
dc.identifier.collection1- GENERALspa
dc.identifier.isbn978-1-111-57129-0spa
dc.identifier.local10042spa
dc.identifier.mfn5920spa
dc.identifier.signatureCG10042spa
dc.identifier.urihttps://hdl.handle.net/20.500.14000/738
dc.language.localengspa
dc.rights.accessrightsinfo:eu-repo/semantics/openAccessspa
dc.rights.coarhttp://purl.org/coar/access_right/c_abf2spa
dc.rights.licenseAtribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0)spa
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/spa
dc.subjectSetting the pricespa
dc.subjectManaging price variancesspa
dc.subjectEstablishing price structuresspa
dc.subjectPricing strategyspa
dc.titlePRICING STRATEGY. Setting price levels, managing price discounts and establishing price structures.spa
dc.typeLibrospa
dc.type.coarhttp://purl.org/coar/resource_type/c_2f33spa
dc.type.coarversionhttp://purl.org/coar/version/c_970fb48d4fbd8a85spa
dc.type.contentTextspa
dc.type.driverinfo:eu-repo/semantics/bookspa
dc.type.localColección Generalspa
dc.type.redcolhttp://purl.org/redcol/resource_type/LIBspa
dc.type.versioninfo:eu-repo/semantics/publishedVersionspa
dspace.entity.typePublication
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