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SMALL DATA. The tiny clues that uncover huge trends.

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dc.contributor.authorMartin Lindstromspa
dc.date.accessioned2023-02-21T19:35:27Z
dc.date.available2023-02-21T19:35:27Z
dc.description246 p.spa
dc.description.notes- In todqay - s business environment, Big Data inspires religious levels of devotion and Martin Lindstrom is an atheist....... In sum, Big Data has problems and Martin is successful at showing how Small Data is essential to overcoming them. - - from the foreword by Chip Heath.spa
dc.description.otherAGNB September 2022spa
dc.description.tableofcontents- Although tha data explerd in this bookmay be small, their implications for human behavior are considerable, making them invaluable for anyone wishing to better understand the factors that spur purchases decisions. - Robert Cialdini, author of Influence.spa
dc.identifier.bitstream10422.pdfspa
dc.identifier.collection1- GENERALspa
dc.identifier.isbn978-1-250-08068-4spa
dc.identifier.local10422spa
dc.identifier.mfn6297spa
dc.identifier.signatureCG10422spa
dc.identifier.urihttps://hdl.handle.net/20.500.14000/1116
dc.language.localengspa
dc.rights.accessrightsinfo:eu-repo/semantics/openAccessspa
dc.rights.coarhttp://purl.org/coar/access_right/c_abf2spa
dc.rights.licenseAtribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0)spa
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/spa
dc.subject1. Fanning Desire: How Siberian Refrigerator Doors and Saudi Arabian Mall Created a Revolutionary Website for Russian Women.spa
dc.subject2. Sausage, chicken and the pusuit of Real Happiness: Transforming the future of how we shop for food.spa
dc.subject3. The United Colors of India: selling breakfast cereal to two generations of warring women.spa
dc.subject4. Getting a bead on weight loss (with help from fast food, middle eastern movie theater and a hotel lap pool)spa
dc.subject5. How horses, shirt collars and religious belief helped recarboante a struggling Brazilian beer.spa
dc.subject6. The case of the missing hand cream: How selfies smoothed the way for an In-store fashion revolution.spa
dc.subject7. Sleeping without a bedspread: Charred paper, toy cars and pixie dust help decipher the meaning of - Quality - in China.spa
dc.titleSMALL DATA. The tiny clues that uncover huge trends.spa
dc.typeLibrospa
dc.type.coarhttp://purl.org/coar/resource_type/c_2f33spa
dc.type.coarversionhttp://purl.org/coar/version/c_970fb48d4fbd8a85spa
dc.type.contentTextspa
dc.type.driverinfo:eu-repo/semantics/bookspa
dc.type.localColección Generalspa
dc.type.redcolhttp://purl.org/redcol/resource_type/LIBspa
dc.type.versioninfo:eu-repo/semantics/publishedVersionspa
dspace.entity.typePublication
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