Examinando por Materia "Visual merchandising: Another dimension"

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    Fashion Sales Promotion
    Phillips, Pamela M.
    The communication of sales promotion is achieved througth advertising, visual merchandising, special events, publicity, and personal selling. Each area has a different role in the total communication effort, but all have a common aim. All sales prommotion is selling that promotes a sale of a product, idea, or service. It is this - selling bahind the selling - that this book is all about.