Examinando por Materia "Expanding the Boundaries"
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- PublicaciónSólo datosTHE PRICE ADVANTAGEWalter L. Baker / Michael V. Marn / Craig C. ZawadaThis book is based on in-depth, first hand experience with hundreds of companies, as wll as significant investments in new pricing research, designed to be a comprehensive guide for managers through the maze of pricing issues.