Examinando por Autor "Tim J. Smith"
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- PublicaciónSólo datosPRICING STRATEGY. Setting price levels, managing price discounts and establishing price structures.Tim J. SmithThis book is a comprehensive text on pricing, examining pricing decisions with an aim to maximize a firm - s profits through creating and capturing costumers. With each price decision opportunity, this book highlights the stakeholder - s importance of the decision, the key tradeoffs to consider in selecting between opposing outcomes, and the influence that should guide the decision.